![]() Former UCLA star Ed O’Bannon’s class action lawsuit victory over the NCAA in 2014 spelled the demise for the game, as the courts ruled that not paying athletes for their appearance violated antitrust law. In multiple lawsuits, the NCAA and EA were both accused of profiting from student athletes without providing compensation. It would be a similar approach to EA Sports’ approach with its Madden franchise, as cover athletes receive additional payment.ĮA Sports’ popular college football game was discontinued in 2013 after the Power Five conferences denied trademarks to EA when the NCAA ended its agreement with the publisher. He also expects more high-profile, influencer players to negotiate separate deals outside of the general fund, especially if they’re going to be part of the game’s marketing campaigns, such as being featured on the cover. “$500 is still value to many student athletes, so to be able to earn compensation and have the benefit of being in a video game that will be played by millions is an exciting opportunity.”įedlam hopes eventually there’s a firm revenue sharing component as part of the deal, with growth potential instead of a flat one-time payout. “There’s significant value that goes beyond the monetary amount,” Luke Fedlam, NIL expert and managing partner at athlete educator Advance, said in a phone interview. Some argue that EA Sports is the clear winner of that agreement with $500 being well below the value that many college athletes provide their schools, while others believe the payout is fair since many players would opt-in into the deal even if EA Sports offered zero. The deal has raised eyebrows around the college sports industry, especially since it took more than a decade for the game to hit the shelves again. ![]()
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